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Make Up For Ever Is Back In The UK – Here’s Everything You Need To Know

A few years ago, Make Up For Ever was the brand that all trusted beauty experts were obsessed with. Makeup artists would speak highly of the products on shoots or backstage at London Fashion Week and it was impossible to find a beauty enthusiast who didn’t own the HD foundation or an array of the iconic eyeliner pencils. The brand’s cult status meant it was up there with the likes of Urban Decay and benefit Cosmetics thanks to its Instagram-worthy packaging, long-wearing formulas and impressive shade ranges. If you too were a big fan, you’ll know that the brand suddenly dropped off the radar, much to the dismay of beauty lovers everywhere.

Excitingly, Make Up For Ever is finally back in the UK and it’s bigger and better than ever before. Now exclusive to Feelunique, you can shop over 300 Make Up For Ever products, from eyeliner to lipstick and even beauty tools like makeup brushes and sponges. The brand’s Ultra HD face range has also undergone a transformation and now delivers even better results across 50 different shades, while a number of new colours have been added to the eyeliner collection.

Sarah Miles, CEO at Feelunique, said of Make Up For Ever’s hotly anticipated UK relaunch: “We are really excited to be working with Make Up For Ever to bring this iconic brand back to the UK. Make Up For Ever is known for its innovative, high performance products created in collaboration with professional make up artists and its inclusive, empowering approach. It truly offers something different that we’re delighted to share with our customers.”

Click ahead for all the best Make Up For Ever products a beauty editor would buy.

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Makeup artists can’t imagine their kit without this foundation, which they adore for the believable glow. Medium coverage, it lends skin a soft-focus finish that blurs blemishes and discolouration without the heavy look or feel. The HD Concealer is also a must-try.

Make Up For Ever Ultra HD Invisible Cover Foundation, $, available at FeelUnique

TikTokers are all over this fast-absorbing face primer for making foundation look seamless and dewy, and smoothing over dry skin.

Make Up For Ever 1 Step Primer Hydra Booster, $, available at FeelUnique

This powder is the stuff of beauty legend. It sets makeup without drying out skin (that’ll be the hydrating hyaluronic acid) and is so light, only you’ll know you’re wearing it.

Make Up For Ever Ultra HD Microfinishing Pressed Powder, $, available at FeelUnique

From nude to coral red, there are 41 shades to choose from in the Rouge Artist lipstick collection. The formula is creamy and hydrating but dries down matte and really stays put.

Make Up For Ever Rouge Artist Lipstick in Classy Lace, $, available at FeelUnique

The soft but sturdy foam nib makes light work of winged eyeliner, whether you like a dramatic flick or prefer something more understated.

Make Up For Ever Graphic Liner, $, available at FeelUnique

Vitamin E and jojoba wax make this lip liner moisturising enough to be worn on its own. The colour payoff is brilliant, too.

Make Up For Ever Aqua Lip Waterproof Lip Liner Pencil in Light Rosewood, $, available at FeelUnique

Reviewers rate Make Up For Ever’s eyeshadow pots for their intense pigment and staying power. A little goes a long way to create a bold eye look without any fallout.

Make Up For Ever Star Lit Powder in Copper, $, available at FeelUnique

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