With designs for all bodies and budgets, H&M’s summer collection promises to take the stress out of swimwear shopping. Inclusive sizing (which ranges from a size 8 to 20 in-store and from 4 to 22 online) celebrates your shape and empowers you to feel your best self, while the affordable pricing is kind to your bank balance and recycled fabrics do their bit for the planet. In fact, the summer collection features the brand’s most sustainable swimwear yet, made from 85% recycled materials.
What’s more, H&M’s membership scheme will help you keep up the feel-good shopping through summer and beyond, rewarding you with points for sustainable purchases and inviting you into a community of fellow conscious shoppers. Looking good, feeling good, doing good — it sounds like the perfect summer vibe.
Find strength in yourself and #comebackstronger in H&M’s sustainable, size-inclusive summer collection. Ahead, browse our picks of the best pieces…
This swimsuit has summer staple written all over it. Its warm rust shade complements all skin tones to perfection. The rounded neckline is a cool update on the classic one-piece and, as it’s strapless, you won’t have to worry about tan lines. It’s chic, simple and all about letting the wearer shine, as emphasised by its inclusive sizing. And while you’re out there living your best life, you’ll be doing your bit for the planet as it’s made from 85% recycled materials. Wear it as a top with your favourite summer shorts for the easiest holiday outfit ever.
H&M Bandeau-style swimsuit, $, available at H&M
This is the summer dress you’ve been searching for. Comfy and cool, it will see you through any heatwave days the season throws our way. Its cotton lining and floaty shape make it super breathable and light. The beige and black print lends the dress a relaxed, rustic feel while the ultra skinny spaghetti straps and ruched neckline give it a grungy ‘90s edge. You can pair it with sandals or flip-flops for a day by the sea or match it with trainers for a stylish but practical festival look. Wherever you’re going this summer, you won’t regret taking this dress with you.
H&M Lyocell-blend dress, $, available at H&M
If you’re shopping more mindfully these days – as many of us are – then making a few choice purchases to refresh your wardrobe for the new season is the way to go. This crop top is one you should add to basket ASAP. It’ll give trusty skirts and shorts an update with its cropped design and criss-cross tie-back detailing — ticking off two summer 2021 trends in one. What’s more, it’s made out of all-natural materials including sustainable Tencel, organic linen and recycled cotton so you can rest assured that it’s a great choice not only for your wardrobe but for the planet, too.
H&M Lyocell-blend top, $, available at H&M
This white two-piece checks off all the key cossie criteria and more. Minimalist ‘90s-style swimwear is bang on trend for summer 2021 and this bikini will help you dive right in. The halter top and high-rise bottom combo is a swimwear dream team, and the waffle-effect fabric will ensure it doesn’t go see-through the second you jump in the water. Its versatile, stylish silhouette and neutral colour palette make it easy to mix and match with swimwear faves you already own. Even better, it’s sized inclusively. H&M has clearly thought of everything. Now all you need to seize the summer is your beach bag, a good book and a bottle of suncream. See you at the sun loungers!
H&M Halterneck bikini top and high-rise bottoms, $, available at H&M
H&M Bikini bottoms, $, available at H&M
If there was ever a season for a style shortcut, summer is it. After all, time saved on outfit-planning means more precious minutes to spend basking in the sunshine. So do future you a favour and snap up H&M’s v-neck maxi, this season’s take on the always-stylish black dress. Its sleek silhouette and on-trend detailing make for a high fashion feel without the effort. All you’ll need to complete the look are a pair of sliders, your favourite sunglasses and maybe a denim jacket to throw on when the sun goes down. Plus, as it’s made from 100% recycled material, you’ll be picking up planet-saving points as well as style ones. What more could you ask for?
H&M Rib-knit dress, $, available at H&M
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