Amazon Prime Day 2021 is almost here, and while stocking up on some beauty buys is a great shout, as a fashion editor, I’m zoning in on the fashion deals. Now you might not think of Amazon when it comes to shopping fashion, but please do not underestimate it, there are SO many great brands to shop from.

With sales starting at 00:01 on Monday 21st June and ending at 11:59pm on Tuesday 22nd June, you better set your alarm clocks to snap yourself up a discounted designer dress or shoes. Here’s a sneak peek of what you can expect.

Prime Day Fashion deals – Quick links

  • Havaianas sandals and Crocs – Up to 35% off at Amazon
  • Puma, Vans and New Balance sneakers – Up to 35% off at Amazon
  • Denim Clothing from Wrangler, Lee and Pepe Jeans – Up to 40% off at Amazon
  • Hugo Boss, Armani, Lacoste and Hackett Premium Clothing – Up to 35% off at Amazon
  • Samsonite and American Tourister Luggage – Up to 40% off at Amazon
  • Watches from Fossil, Michael Kors and Hugo Boss – Up to 30% off at Amazon
  • Swarovski Jewellery – Up to 35% off at Amazon

Keep reading for the best individual deals across clothing, shoes, bags, jewellery and accessories on Amazon Prime Day now. If you’re not already a Prime member, don’t forget you need to sign up for your free trial below to shop these deals!

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What are the best Amazon Prime fashion deals available now?

While Amazon Prime Day hasn’t started yet, last time there were loads of discounts on brands like Joules, Crocs, UGG, Swarvoski, Regatta, Levi’s, Lee jeans and PUMA, so we can expect some similar deals this year. Scroll down to see past deals, and we’ll update them with new ones as soon as the discounts go live.


Swarovski Women’s Rose-Gold Tone PVD Taupe Leather Strap Stella Watch – was £239, now £148

You can never go wrong with a designer watch (here are more Amazon Prime Day watch deals), and if it’s not for yourself, it makes a great Christmas present. Our love affair with rose gold shows no signs of stopping, and this Swarovski style is not only super popular (there are only 4 left, hurry!) but it has a massive £148 off its usual price.  View deal


Miss Lulu Women Fashion Handbag Shoulder Bag Purse Faux Leather Tote 3 Piece – was £39.99, now £18.69

I’m quite excited about this deal, because you basically get three bags for the price of one. The faux leather tote is great for carrying your laptop or other essentials around, while the smaller bag and purse are great for evenings. You can wear them separately or altogether if you prefer things to be well organised. Hurry, as they won’t be reduced for long! View deal


PUMA Unisex Adults’ Flyer Runner Road Running Shoe – was £43.95, now £26.60

Now that we can exercise outside again, I’m making the most of it with park runs. I always wait for Amazon Prime Day to get a good bargain, and this year’s PUMA deals do not disappoint. I’ve been wanting these Flyer running shoes for ages, and now they’re £17 off. Bargain! View deal


Armani Exchange Women’s Shopper Top-Handle Bag, £65.94 (normally £110.35)

I couldn’t believe when I saw this premium bag with such a good discount. Armani Exchange is Armani’s little sister, so you know you’re getting that premium Italian designer feel, but without the price tag. This cream tote is the perfect go=with-everything bag and will fit plenty in it too. Save just over £40 while you can! View deal


Happy shopping!

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