MILAN — Versace’s fall 2021 advertising campaign is sure to have ripple effects globally as it’s fronted by one of the hottest musicians of the moment: Dua Lipa.
In the images that will be revealed beginning today, lensed by Mert Alas and Marcus Piggott, the Grammy Award-winning artist sports long hair in a new, fiery red shade.
The fact that Lipa had no qualms about dyeing her hair for the shoot points to her self-confidence, said Donatella Versace. “But she also trusted me when I asked her, she did not hesitate,” said the designer with a laugh, in an interview with WWD.
Versace has been intrigued by the color, also seen on Gigi Hadid for the video presentation of the fall collection. “Blonde was banal — even though I am blonde,” she said, again laughing, “and fiery red is a symbol of passion and strength.”
In the images that will be revealed beginning today, lensed by Mert Alas and Marcus Piggott, the Grammy Award-winning artist sports long hair in a new, fiery red shade.
The fact that Lipa had no qualms about dyeing her hair for the shoot points to her self-confidence, said Donatella Versace. “But she also trusted me when I asked her, she did not hesitate,” said the designer with a laugh, in an interview with WWD.
Versace has been intrigued by the color, also seen on Gigi Hadid for the video presentation of the fall collection. “Blonde was banal — even though I am blonde,” she said, again laughing, “and fiery red is a symbol of passion and strength.”
Dua Lipa in Versace’s fall 2021 campaign.
Mert & Marcus – courtesy image
Versace first met Lipa at the Versus show in London in February 2017 and the singer has worn the brand ever since on several pivotal occasions. Lipa joins other global celebrities who have forged a longstanding friendship with Versace, from Elton John to Madonna.
When asked about such loyalty, the
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