Managing our money and setting ourselves up for the future has never been more important. But for those of us who can barely stick to a skincare routine let alone budget, it can feel like we’re doing something wrong. Well, we’re here to tell you that you’re certainly not alone, and that the answer to your saving woes may come down to tailoring your approach to suit your ‘money personality’.

Now, we all have a different relationship with money and sit at varying levels of being financially savvy, but according to Clare Framrose, Head of Savings at Atom Bank, there really are six distinct types of money personalities and these can say a lot about how much you’re optimising your savings.

Even if you’re not someone that’s looking to gather a substantial nest egg for property or any other larger investments, it’s worth understanding your money habits and getting ahead of any of the more problematic tendencies that may come back to bite you in the future.

Getting to know your money personality means looking at the role money plays in your life and using those insights to inform the ways of saving that might best suit you and your lifestyle. To nudge us in the right direction, Framrose breaks down her advice on how each of these classic money personalities should go about saving, as well as the psychology behind it all.

If you’re an avoider, saving probably doesn’t come naturally to you. You may even actively zone out when the topic comes up (guilty). But just like life’s other issues, ignoring the problem is just temporary. And money is one part of life that you don’t want to be in dark about.

“For people who like to hide away from their money problems, adopting fun spending habits that track any potential financial issues — before they catch up with them — is a great way to keep them interested and engaged,” says Framrose. “If that’s you, then you could try doing a no-spend challenge, which means minimising or cutting out your spending in a specific area.

“You could also try not buying clothes, eating out, or drinking alcohol for a week — then put the money you would have normally spent on these things into your savings. This can be an exciting way to challenge yourself, just be sure you don’t “no-spend” on any life essentials!”

Does the mere mention of money send you into a bit of a stress spiral? You likely fit into the worrier personality. Regardless of whether they have money or not, worriers tend to lack the confidence needed to maintain a healthy financial status. As psychologist Dr Jo Gee explains, “A ‘worrier’ is often unduly risk-averse, experiencing stress, insomnia and panic — all of which can potentiate a very vicious worry cycle around money. They often go to great lengths to avoid making errors due to a general lack of confidence, so we’re likely to witness a ‘worrier’ preparing for money catastrophes and obsessing over the amount of money they have.”

For these worrywarts, Framrose recommends leaving it to the professionals. “Worriers will benefit from more open and positive discussions around money, especially with a financial advisor,” she says. “If the issues are impacting their everyday life, it might even be worth taking a financial awareness course or staying up to date with financially-focused podcasts. To avoid unnecessary doubts, I would suggest that someone who worries about money, store their savings in an instant saver account — so that they can be secure in the knowledge that they can access their funds at any given time, should they need to!”

Do you get a rush from seeing a delivery at your door? Do you enjoy living outside of your means? Sure, it’s important to treat yourself, especially during times when there’s not much else to treat ourselves with than the odd online splurge, but it’s also important to do it in as controlled a manner as possible.

Mario Weick, a psychologist at Durham University, delves deeper into how looking to the future can help compulsive spenders reign in their spending splurges.

“The benefits of saving money materialise over time, so focusing on a future goal can make it easier to save money. If you focus on the here and now, you may encourage further spending. The key to strengthening your savings is to make the process easy, sociable and fun.”

For these spenders, Framrose recommends a hard spending cap in the form of an untouchable account. “For those of you who feel like you compulsively spend and who want to gain a sense of control, I suggest that you put a percentage of your income into a fixed savings account — as, that way, your money won’t be as readily available for you to whip out on a whim. That invisible barrier will stop you from making unnecessary deductions to your bank balance without proper thought and consideration.”

On the other side of the spectrum are the overly frugal folks. If you’re a compulsive saver who doesn’t like to leave any disposable income or have fun with their money, it might be time for you to reassess your financial habits. As Weick explains, these people aren’t necessarily killing it, as ‘having something to show’ for your money can look different to everyone. “Neither extreme spending nor extreme frugality is a pathway to happiness, he says.” “Uncontrolled spending can cause guilt and debt but, on the other hand, being overly frugal can be burdensome and cause excessive worries about how you spend your money. A healthy balance between restraint and allowing oneself some pleasure and spontaneity is probably an optimal strategy to boost happiness — it’s the golden formula.”

Framrose’s financial advice is all about accounting for ‘fun’ spending. “Moderation, and finding harmony between spending and saving, is vital for a compulsive saver. I’d advise setting aside a bit of a budget for ‘fun’ each month — a lump of cash that is purely used to indulge in yourself and work on your internal happiness. I know what you’re thinking — money can’t buy you happiness — but treating yourself to the things you enjoy every now and then can!” And trust us, there are plenty of ways to spend money that can instantly boost your mood, whether that’s a delicious end-of-week dinner, that bag you’ve been eyeing off, or even just an indulgent cocktail.

What is life without a bit of risk? Perhaps a bit dull, but where your money is concerned, it’s a trait that can quickly devolve. If you often take risks without considering the potential consequences, you may want to consider how you make decisions around money before your luck runs out. 

Dr Gee explains that these people tend to run on temporary highs. “Their behaviour is motivated by the production of dopamine from neurons in the brain’s reward circuit, which creates a sense of pleasure and thrill at the concept of risk and reward.

“Short term gain should never win out against long term pain, so these personality types need to set boundaries around their financial risks, define these with a financial advisor and get therapeutic support if their sensation-seeking behaviours are becoming an issue.”

To curb these tendencies, Framrose echoes Dr Gee’s advice. “If you often find yourself making financial decisions with little to no forethought, it’s vital that you stay aware of your tendencies and be mindful of how much money you need to set aside to retain financial stability.,” she says. “A fixed saver account is paramount for this type of personality, as it sets a clear ‘stop’ point for spending.”

Do you routinely start the month with good intentions but end it having spent beyond your means again? If so, you’re a saver-splurger — a group many of us ‘not-bad-bit-not-good with money’ people ten to fall in. While you don’t shy away from the subject like the avoiders, and may even have a budget all laid out, you could definitely benefit from a different approach to your financial planning. 

After all, you may think you’re not in a bad position with money, and therefore get a little lax around skirting the budget, but a budget only works if you stick to it!

Framrose recommends taking a micro approach to your budgeting. “Whilst most of us that get paid on a monthly basis plan out our finances each month in line with that, this may not be the most viable route for a saver-splurger. I would recommend saver-splurgers still having a monthly budget but then splitting that up into weekly spending pots so they don’t lose track as the month goes on and don’t find themselves struggling in the run-up to payday.”

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