By now, we know that not everyone uses dating apps to find their soulmate. Some people swipe to find new friends, potentially even a best friend, especially if they’ve just moved to a new city.
But – and it’s quite a big but – would you use a dating app to find a plus one for a wedding? The folks at Tinder evidently think that some people might, because they’ve just introduced a new function for this very purpose.
From this week, users can join the Plus One hub in Tinder’s Explore section to indicate to fellow members that they’re looking to find a date for an upcoming ceremony.
“We know many of our members are looking for a Plus One for their next wedding and we’re excited to now give them a way to do exactly that on Tinder,” said Tinder’s VP of Product Innovation, Kyle Miller.
Clearly, the idea of taking a total stranger to a friend’s wedding is kind of ridiculous. However, if you’ve got loads of weddings coming up and no one to go with, it could make sense to build a friendship with someone who would make a fun and well mannered plus one.
Tinder says that it’s seen a 45% increase in people mentioning “plus one” in their bios since the start of the year, which suggests it’s an issue playing on people’s minds. And that’s understandable given that bringing a painfully dull or rude plus one is a definite wedding faux pas.
And according to a recent survey, over 60% of people are more likely to accept a wedding invitation if they can bring a plus one. Meanwhile, 32% of people say they’re more likely to bring a plus one to a large wedding, while 21% are more likely to bring one to a wedding with an open bar.
So who knows? Even if your soulmate isn’t on Tinder, your perfect wedding companion could be.
Like what you see? How about some more R29 goodness, right here?