Hill House Home is making a new venture into retail.
The five-year-old brand best known for its hugely popular Nap Dress styles is opening its first holiday pop-up shop on Thursday, which will be open through Jan. 15 and will be located at 112 Mercer Street in New York’s SoHo neighborhood. This is the brand’s second foray into retail after running out of a 500-square-foot location on Bleecker Street until January 2020.
“When we closed that store, we were hoping and planning to move into a new store,” said Nell Diamond, founder and chief executive officer of Hill House Home. “We opened that store when we were in our very early stages. We only had bedding and bath products, so since then we’ve become a brand with lots of other items, including obviously our Nap Dress. I think we were really excited to get back in person and that’s the part of the business that I’ve been really craving.”
The new location takes design elements from the previous store, such as incorporating Hill House Home’s signature powder blue color and its well-known botanical and trellis patterns. Diamond described the store as “classic British interiors with a modern twist.”
Hill House Home founder and CEO
The five-year-old brand best known for its hugely popular Nap Dress styles is opening its first holiday pop-up shop on Thursday, which will be open through Jan. 15 and will be located at 112 Mercer Street in New York’s SoHo neighborhood. This is the brand’s second foray into retail after running out of a 500-square-foot location on Bleecker Street until January 2020.
“When we closed that store, we were hoping and planning to move into a new store,” said Nell Diamond, founder and chief executive officer of Hill House Home. “We opened that store when we were in our very early stages. We only had bedding and bath products, so since then we’ve become a brand with lots of other items, including obviously our Nap Dress. I think we were really excited to get back in person and that’s the part of the business that I’ve been really craving.”
The new location takes design elements from the previous store, such as incorporating Hill House Home’s signature powder blue color and its well-known botanical and trellis patterns. Diamond described the store as “classic British interiors with a modern twist.”
Hill House Home founder and CEO
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