Tati Westbrook is shuttering her namesake beauty brand.
The beauty influencer, who has 8.7 million YouTube subscribers and 2.2 million Instagram followers under her @glamlifeguru handle, revealed in a YouTube video on Thursday that she is closing her Tati Beauty brand nearly two years after she launched the makeup line.
“Tati Beauty is closing its doors,” Westbrook said in the video. “We are no longer selling product online and I say that with a heavy heart. I loved creating this brand. I had huge goals, dreams and visions for the future and you guys know prior to reviewing product on YouTube I’ve been a lifelong makeup lover.”
Tati Beauty first launched with its Textured Neutrals Palette, a 24-pan eye shadow palette that Westbrook said sold out 12 hours after the brand launched. The brand released several other eyeshadow palettes during its two years on the market, as well as a beauty blender.
Westbrook explained that the brand’s closure is due to two things: the ongoing COVID-19 pandemic and the current legal battle regarding her Halo Beauty supplements brand. In March 2020, the Tati Beauty Instagram account posted an update that it would no longer be able to ship new orders because its fulfillment center
The beauty influencer, who has 8.7 million YouTube subscribers and 2.2 million Instagram followers under her @glamlifeguru handle, revealed in a YouTube video on Thursday that she is closing her Tati Beauty brand nearly two years after she launched the makeup line.
“Tati Beauty is closing its doors,” Westbrook said in the video. “We are no longer selling product online and I say that with a heavy heart. I loved creating this brand. I had huge goals, dreams and visions for the future and you guys know prior to reviewing product on YouTube I’ve been a lifelong makeup lover.”
Tati Beauty first launched with its Textured Neutrals Palette, a 24-pan eye shadow palette that Westbrook said sold out 12 hours after the brand launched. The brand released several other eyeshadow palettes during its two years on the market, as well as a beauty blender.
Westbrook explained that the brand’s closure is due to two things: the ongoing COVID-19 pandemic and the current legal battle regarding her Halo Beauty supplements brand. In March 2020, the Tati Beauty Instagram account posted an update that it would no longer be able to ship new orders because its fulfillment center
Follow WWD on Twitter or become a fan on Facebook.