In its latest dalliance with luxury – and its first with a jeweler – Supreme has hinted at an upcoming collaboration with Tiffany & Co.
The New York-based skate brand and the iconic jeweler simultaneously teased the project on their Instagram channels, posting a video of a young man wearing a white T-shirt and a pearl necklace. The camera zooms past the spider tattoo on his arm to focus on the necklace, which has a silver tag dangling as a pendant.
Both brands put no text along with the post, only an emoji of chain links.
The New York-based skate brand and the iconic jeweler simultaneously teased the project on their Instagram channels, posting a video of a young man wearing a white T-shirt and a pearl necklace. The camera zooms past the spider tattoo on his arm to focus on the necklace, which has a silver tag dangling as a pendant.
Both brands put no text along with the post, only an emoji of chain links.
View this post on Instagram
A post shared by Tiffany & Co. (@tiffanyandco)
View this post on Instagram
A post shared by Supreme (@supremenewyork)
Jewelry is a surprising category for Supreme, which frequently teams up with brands from activewear or outdoors categories such as Nike, The North Face, Vans, Champion, Timberland, Lacoste, Levi’s and Stone Island.
Its 2017 collaboration with Louis Vuitton on leather goods and apparel helped ignite a trend for luxury streetwear, and Supreme followed up in 2018 with a range of luggage with Rimowa, another brand owned by French conglomerate LVMH Moët Hennessy Louis Vuitton.
LVMH added Tiffany & Co. to its stable of brands in
Follow WWD on Twitter or become a fan on Facebook.