YouTube is going further with livestreaming this holiday shopping season with a new weeklong event.
The social media platform is hosting its first YouTube Holiday Stream & Shop livestream event starting on Nov. 15. The event features a list of creators who will each host their own day of livestreams to sell products from their own brands and offer exclusive deals across fashion, beauty, entertainment and more categories.
“The vision of shopping at YouTube is really around the idea of how can we create an entertaining shopping experience that is shopping, but really about the entertainment value,” said Bridget Dolan, YouTube’s managing director of shopping. “The secret sauce is in the creators that YouTube has that have a deep passion and experience with whatever their category is, so they already organically sell products.”
The YouTube Holiday Stream & Shop event’s lineup starts off on Nov. 15 with the Merrell Twins, whose livestream will include deals from Walmart, Samsung and Verizon. On Nov. 17, livestreams will be hosted by chef Gordon Ramsay and Donut Media. Beauty influencer Patrick Starrr will host his livestream on Nov. 18, offering deals and unveiling new products from his own beauty brand, One/Size. Fellow beauty influencer Jackie Aina will
The social media platform is hosting its first YouTube Holiday Stream & Shop livestream event starting on Nov. 15. The event features a list of creators who will each host their own day of livestreams to sell products from their own brands and offer exclusive deals across fashion, beauty, entertainment and more categories.
“The vision of shopping at YouTube is really around the idea of how can we create an entertaining shopping experience that is shopping, but really about the entertainment value,” said Bridget Dolan, YouTube’s managing director of shopping. “The secret sauce is in the creators that YouTube has that have a deep passion and experience with whatever their category is, so they already organically sell products.”
The YouTube Holiday Stream & Shop event’s lineup starts off on Nov. 15 with the Merrell Twins, whose livestream will include deals from Walmart, Samsung and Verizon. On Nov. 17, livestreams will be hosted by chef Gordon Ramsay and Donut Media. Beauty influencer Patrick Starrr will host his livestream on Nov. 18, offering deals and unveiling new products from his own beauty brand, One/Size. Fellow beauty influencer Jackie Aina will
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