Bella Hadid is returning to Victoria’s Secret.
The model revealed today that she is joining the company’s VS Collective, Victoria’s Secret’s initiative that brings together a diverse group of women for collaborations, partnerships and campaigns.
Hadid was previously a Victoria’s Secret Angel, walking in the company’s fashion shows from 2016 to 2018. However, in 2020, she cut ties with the company after joining more than 100 others in accusing former L Brands chief marketing officer, Ed Razek, of inappropriate behavior. Razek has since stepped down from the company.
The model spoke about her decision to return to Victoria’s Secret in an interview with Marie Claire, stating: “It has been a few years since I’ve done anything with Victoria’s Secret. What magnetized me to coming back was them coming to me and really proving to me that, behind the scenes, Victoria’s Secret has changed so drastically.…There was a type of way that, I think, a lot of us women who used to work with Victoria’s Secret felt. And now, six of the seven [VS] board members are all female. And there’s new photo shoot protocols that we have. So a lot has changed. I feel like the world really deserves a brand like Victoria’s

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