Ask the ladies of Britain’s Labour Party and they’ll say it’s turquoise, cream, or the deep orange-red of an Aperol spritz, courtesy of the British clothing and accessories label Me+Em.

Although Me+Em has been dressing royals, celebrities and working women for 15 years, the label known for its vibrant color palette is now on everyone’s lips after First Lady Victoria Starmer and Deputy Prime Minister Angela Rayner wore its looks on election night and for the victors’ parade into No. 10 Downing Street the next day.

It’s not just the Labour Party winners who’ve embraced the label. The Princess of Wales has been wearing Me+Em for years, as have Helen Mirren, Amal Clooney, Olivia Colman, Margot Robbie and Katie Holmes.

The Princess of Wales in a two-tone pink Me+Em dress at Chelsea Flower Show in 2023.

They’re choosing it for a variety of reasons. The shapes and colors are flattering, and the prices aren’t crazy.

Starmer’s cocktail-colored, orange-red midi dress costs 275 pounds, and is also crease-resistant and machine-washable, while Rayner’s bright turquoise, wide-leg trouser suit costs 550 pounds. In the land between high street fashion and luxury, that’s practically a steal.

The styles are spot-on, too, argues

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