With several years under our belts, we consider ourselves seasoned experts in distinguishing Amazon’s most cart-worthy discounts from its duds. If you’d prefer to avoid the turbulent mosh pit of the aforementioned 250,000+ deals, then welcome to the R29 Shopping team’s private Prime Big Deal Day club — aka a guide to all the deals we’re actually buying this year, and the items we’re hoping get added to the sales list (with a few days to go, new early doors promos are added every day so watch this space).
Ahead, find everything from discounted Le Creuset casserole dishes to ghd straighteners that we’re finally adding to cart.
All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission.
38% off Breville Barista Express Espresso Machine, £563.99 £349.99
“If there is one item I use most in my life, it’s my Breville Espresso Machine. I make a coffee at least once, if not twice, a day and can vouch that it’s one of the nicest mid-priced high-quality espresso machines out there. It’s really user-friendly, easy to clean and upkeep, looks beautiful on your countertop and, most importantly, makes delicious espresso every single time. My mum has been eyeing one since I got mine several years ago and at 33% off, now seems like the time to spoil her with a little surprise for her birthday.” —Kate Spencer, Senior Affiliate Partnerships Manager
Breville Barista Express Espresso Machine BES870XL, $, available at Amazon
35% off Flexispot OC3 Ergonomic Office Chair, £169.99 £110
“For the sake of my posture, I have decided to finally ditch my cheap pleather swivel chair for a WFH seating arrangement that is a lot more ergonomically robust. After doing extensive research on the best office chairs money can buy, my search has finally landed on this Flexispot office chair. Not only are the backrest, headrest and seats all adjustable, it comes with a hook in the back that doubles as a spot to dry clothes. I will be capitalising on the limited-time promotion to give my WFH set up an upgrade for sure.” — Venus Wong, Senior Writer
Flexispot OC3 Ergonomic Office Chair, $, available at Amazon
7% off Ninja Double Stack XL Air Fryer, £269.99 £249.99
“Every little helps when it comes to this wonder gadget. It’s the new double stack XL air fryer from Ninja which uses up to 55% less energy than an oven and can be used to feed a family of eight; plus, the space-saving stacked drawer design looks like it will fit perfectly under our kitchen cupboards.” — Kelly Washington, Senior Social Editor
Ninja Double Stack XL Air Fryer, $, available at Amazon
33% off Mighty Patch Invisible+ Spot Patches, £14.99 £10
“I’ve waxed poetic about these pimple patches before, and for good reason: they work within hours to deflate pimples, and really help speed up the healing process. This Prime Day I’ll be stocking up.” — Karina Hoshikawa, Senior Writer
Mighty Patch Invisible+ Spot Patches by Hero Cosmetics, $, available at Amazon
31% off ghd Gold Professional Hair Straighteners, £189 £130.99
“I feel like a straightener is one of those things that you buy once and then that’s it. Suddenly here we are, all struggling with the same straighteners that we bought ten years ago. So, what better excuse is there to finally treat yourself to a new pair than the Amazon Prime sale? You can’t beat an iconic ghd straightener, and the Gold Professional edition is the perfect choice for both curling and straightening your hair, thanks to its smooth, curved outer and ceramic technology.” — Humeara Mohamed, SEO Writer
GHD Gold Professional Hair Straightener, $, available at Amazon
39% off Joseph Joseph Pocket Table-Top Ironing Board, £90 £54.99
“I am always looking to free up more space in my small flat and my bulky ironing board has been on my ‘toss’ list for a long time. This fold-up option provides a great replacement since it is so compact and can just be placed on the dining table when I need it.” — Venus Wong, Senior Writer
Joseph Joseph Pocket Folding Table-Top Ironing Board, $, available at Amazon
31% off Lumie Bodyclock Lamp, £149 £102.78
“Last winter I really felt the effects of SAD (Seasonal Affective Disorder). Planning ahead for those colder months, this will not only help treat those winter blues but also hopefully help me wake up more refreshed and fall asleep easier.” — Esther Newman, Affiliate Writer
Lumie Bodyclock Shine 300 – Wake-up Light Alarm Clock, $, available at Amazon
23% off soundcore Anker Q20 Hybrid Active Noise Cancelling Headphones, £49.99 £38.42
“While I’ll forever be #teamcords when it comes to earbuds (no AirPods for me), I’ve really wanted to invest in a high-quality pair of wireless headphones for travel or just to wear around my flat. My downstairs neighbour loves to blast music at all hours, and I’d love a way to drown it out.” — Kate Spencer, Senior Affiliate Partnerships Manager
soundcore Anker Q20 Hybrid Active Noise Cancelling Headphones, $, available at Amazon
30% off Aestura Atobarrier 365 Cream, £25.99 £18.19
“Korean beauty brand Aestura has come highly recommended, and especially this; the brand’s bestseller. It’s a highly potent moisturiser packed with a triple threat of ceramides, fatty acids and cholesterol which together bolster our skin’s natural barrier and boost its ability to retain moisture. After several weeks of summer fun (festivals, holidays, parties, late nights neglecting skincare…) my dry and dehydrated skin is definitely in need of a wonder product (of which all the five-star reviews suggest it is!).” — Esther Newman, Affiliate Writer
Aestura Atobarrier 365 Cream, $, available at Amazon
20% off DOUUCO Packing Cubes, £9.99 £7.99
“As a travel journalist I swear by packing cubes whenever I go on a trip for work (whether it’s a long haul or a short weekender). They keep your contents in order (no one wants their clean clothes and dirty laundry mingling while in transit!), are usually waterproof, and make unpacking a breeze. My current ones are super worn out after six years of frequent use so I’ll be looking to reinvest in this sleek 8-piece collection, with bags for underwear, toiletries, accessories and shoes. You can mix and match the right sizes depending on your trip length — ideal when you travel as much as I do!” — Venus Wong, Senior Writer
DOUUCO Packing Cubes for Suitcase 8pcs, $, available at Amazon
40% off Blink Mini 2 Plug-In Smart Security Camera, £34.99 £20.99
“Call me an embarrassing millennial if you must, but my dog is my entire world, and I must know if he’s okay at all times. Enter: this plug-in camera, which I can use to spy on him whilst I’m out. It’s compatible with Alexa (which is great news for me, because I have three of them), and it’s even got two-way audio so that I can speak to him from afar.” — Humeara Mohamed, SEO Writer
Blink Mini 2, $, available at Amazon
25% off IGK Good Behavior 4-in-1 Prep Spray, £35.88 £26.99
“I have started blowdrying my hair so that I don’t sleep with wet hair and, part of my routine is this awesome 4-in-1 Prep Spray that contains TK to help with providing frizy control, protection and shine for my bedhead. Prime Day has come at a perfect time as I am in need of a restock, I’m excited to get it for 30% off.” —Becca Sax, Affiliate Coordinator
IGK Good Behavior 4-in-1 Prep Spray, $, available at Amazon
59% off Nespresso Vertuo Next Coffee Machine, £169.99 £69
“Since the price of coffee at my local cafe has gone up, I’m in the market to invest in a quality coffee machine (and you just can’t beat Nespresso. Especially at almost 60% off!).” — Esther Newman, Affiliate Writer
Nespresso Vertuo Next XN910B40 Coffee Machine, $, available at Amazon
5% off Yankee Candle Vanilla Lime Large Jar Candle, £29.99 £28.54
“A lime scented candle sounds just right for the summer months — though we aren’t seeing much actual sun in the UK, and on colder rainy days I like having a candle burning away. Yankee Candles are reliable, you can’t go wrong, so I’d pick up one of these while it’s reduced.” — Tanyel Mustafa, Senior Writer
Yankee Candle Vanilla Lime Large Jar Candle, $, available at Amazon
36% off Le Creuset Cast Iron Casserole Dish, £285 £180.99
“I think I put a Le Creuset in every editor’s pick story I participate in, but hopefully, this 25% off deal will finally push me to make the leap and invest in this fiery-coloured beauty.” — Kate Spencer, Senior Affiliate Partnerships Manager
Le Creuset Signature Enamelled Cast Iron Round Casserole Dish, $, available at Amazon
15% off Roberts Rambler Mini FM/DAB/DAB+ Digital Radio, £79.99 £67.99
“Fashionable and functional? Yes please! This vintage-looking radio sits prettily on my dresser and keeps me company whilst I get ready for the day. I love that it’s portable and rechargeable (ideal for picnics), and that it uses DAB radio so you can listen to any station from anywhere. I even have one for my dog, Peanut, to drown out the bangs during firework season; his favourite station is Classic FM, if you were wondering.” — Humeara Mohamed, SEO Writer
Roberts Rambler Mini FM/DAB/DAB+ Digital Radio, $, available at Amazon
28% off CeraVe Hydrating Cream-to-Foam Cleanser, £14.50 £10.44
“Ultra-hydrating and gentle on my sensitive skin, I’ll be stocking up on my favourite CeraVe skincare products.” — Esther Newman, Affiliate Writer
CeraVe Hydrating Cream-to-Foam Cleanser, $, available at Amazon
45% off Levi’s 501 Jeans, £95.16 £52.25
“Levi’s can do no wrong in my book. I’ve literally had the same pair of 501 fit jeans for at least five years, and they’ve held up great and are SO comfortable. This style fits just right for my body type: not too loose, but not too tight. And with 45% off, these are such a steal!” — Kate Spencer, Creative & Updates Editor
Levi’s Women’s 501 Jeans for Women, $, available at Amazon
39% off Tower T17021 Air Fryer, £69.99 £42.99
“I’ve been wanting an air fryer for a very long time, but I didn’t want to spend too much money on it, and I didn’t want it to be too big and take up too much counter space. This Tower one is a perfect price and size for me.” — Mercedes Viera, Associate Deals Writer
Tower T17021 Family Size Air Fryer with Rapid Air Circulation, $, available at Amazon
21% off Satisfyer Pro 2 Next Generation Vibrator, £43.21 £34.31
“A sex toy called the Satisfyer has a lot to live up to — and this clitoral stimulator definitely does. Though I tend to have an oversensitive clit that needs internal pleasure to balance out the sensation (and spread the wealth, so to speak), this toy — thanks to something called air pulse technology — was able to cause gentle (but still somehow powerful?) pleasure without direct contact. Plus, now at £34, it’s worth every satisfying penny.” — Charlotte Lewis, Sexual Wellness Writer
Satisfyer Pro 2 Vibrator, $, available at Amazon
28% off ASICS Gel Venture Trail Running Trainers, £69.24 £49.98
“I’m after a pair of new running trainers and Amazon Prime Day is the perfect opportunity to save on a quality pair. This colourful pair from ASICS are lightweight and breathable, perfect for summer workouts, but also colourful and stylish for wearing outside of the gym.” — Elizabeth Buxton, Editor
ASICS Gel Venture 9 Womens Trail Running Shoes, $, available at Amazon
70% off Oral-B iO3 Electric Toothbrush, £219.99 £64.99
“I don’t know if anyone else pushes off dentist appointments because of anxiety, but I got a rude awakening a few months ago about the status of my teeth, SO I invested in an electric toothbrush. I personally love Oral-B’s line of fancy electric brushes and would recommend scooping one up while they are on super sale for Prime Day. Since I already have mine, you’ll find me stocking up on a backup brush (for travel or for when I’m home visiting family) and enough discounted replacement heads to last me through the year.” — Alexandra Polk, Lifestyle Writer
Oral-B Smart 6 Electric Toothbrush, $, available at Amazon
60% off ULTTY Bladeless Tower Fan and Air Purifier, £199.99 £79.99
“It may be October, but London is still hot-hot and it’s not built for this heat. The first thing I’m snapping up on Prime Day is an oscillating tower fan so I can ride out this late heat wave and prepare myself for next summer. Bonus, this one is small enough to be moved around my teeny-tiny flat easily and also purifies the air, which is great for my allergies.” — Esther Newman, Affiliate Writer
ULTTY Bladeless Tower Fan and Air Purifier, $, available at Amazon
30% off Kenwood 2-in-1 Food Processor, £99.99 £69.97
“Ever since my mum (the savviest home-cook I know!) scored her own prized food processor majorly marked down during a Prime Day of the early aughts, I’ve been waiting for my moment to follow suit — and, now that I’m a new homeowner, the time to nab one of these premium chopping machines for 30% off has come. I plan to use it for everything from bulk-grating cheese to pureeing pesto, whisking up salad dressings, chopping onions (tear-free!), etc. and so on.” — Elizabeth Buxton, Senior Affiliate Director
Kenwood 2 in 1 Food Processor Multipro Express, $, available at Amazon
24% off Neretva Bread Maker, £353.95 £268.02
“Is there anything better than fresh bread? I found this contraption on TikTok — no surprise there. The ability to make your own bread within hours is what enticed me most to add this to my wish list, especially gluten free pizza sourdough (there’s a whole special setting for this!). ” — Jasmine Cubillan, Affiliate Intern
Neretva 20-in-1 2LB Automatic Breadmaker, $, available at Amazon
10% off Moonmoon Reusable Silicone Bags, £19.99 £17.99
“Compared to all the gadgets and gizmos on this list, these reusable bags might seem a little mundane, but since buying a pack in the medium size last Prime Day, they’ve quickly become one of kitchen and home necessities. And so, I need to complete my collection with a pair in an extra large size. Simply put, they are perfect for absolutely everything, from snacks to carrying around toiletries when travelling. They freeze and wash easily, too!” — Mercedes Viera, Associate Deals Writer
Moonmoon Reusable Silicone Bags Extra Large 1500ml Freezer Bags, $, available at Amazon
29% off EZBASICS Face Steamer Professional, £41.99 £29.99
“My colleague Chichi Offor influenced me to add this quirky Amazon gadget (with over 12,000 glowing reviews) to my cart. Aside from helping to alleviate my TERRIBLE seasonal allergy symptoms, I’m hopeful it will also make my skin ‘feel bouncy’ and youthful — as it’s been reviewed to do.” — Elizabeth Buxton, Senior Affiliate Director
EZBASICS Face Steamer Professional, $, available at Amazon
25% off Anker Soundcore Mini Speakers, £23.99 £17.99
“Thinking ahead to party season, I’ve been eyeing up this mini Anker Bluetooth speaker — its ideal for moving around from event to event as its lightweight. Plus, with 25% off, they’re less than £18. Bargain!” — Esther Newman, Affiliate Writer
Anker Soundcore Mini Super-Portable Bluetooth Speaker, $, available at Amazon
17% off Shark Hair Dryer & Styler
“Usually I let my hair air dry, but I’m keen to buy a good quality hair dryer. This Shark device doesn’t just look sleek and compact, it has over a 4.6 out of 5-star rating on Amazon.” — Esther Newman, Affiliate Writer
Shark Style iQ Ionic Hair Dryer & Styler, $, available at Amazon
29% off Apple AirPods
“Before buying my pair of AirPods, I was pretty sceptical of the whole concept. I thought I would lose these in no time and that they wouldn’t be comfortable at all. I couldn’t be more wrong. I have never regretted this purchase, I’m obsessed with them and exclusively use them for all my headphone needs. Highly recommend.” — Mercedes Viera, Associate Deals Writer
Apple AirPods With Wired Charging Case (2nd Generation), $, available at Amazon
25% off COWAY Air Purifier
“I actually got my parents a COWAY air purifier a few years ago during the pandemic, but it’s about time I splurged on one for my own. Snapping this one at a 25% off discount (£150 rather than £200!) isn’t so much a splurge but a steal IMO.” — Karina Hoshikawa, Beauty & Wellness Market Writer
Coway AP-1512HH Mighty Air Purifier, $, available at Amazon
17% off JOOAYOU Hair Dryer
“Usually I let my hair air dry, but as it gets colder — and flu season approaches — I’m keen to buy a good quality hair dryer. This JOOAYOU device doesn’t just look like a great Dyson dupe for a considerably lower price, it has over a 4.3 out of 5-star rating and over 2700 reviews on Amazon.” — Esther Newman, Affiliate Writer
JOOAYOU Professional Hair Dryer 2000W, $, available at Amazon
10% off Sunday Riley Skincare
“I’ve been using Sunday Riley skincare products for nearly three years now and I have no plans to stop. As someone with famously sensitive skin, the brand’s formulas never fail to leave it feeling smoother, brighter, and plumper with no signs of redness or irritation. Any chance to save some £££, I’m there, even if it is only 10% off.” – Elizabeth Buxton, Senior Affiliate Director
Sunday Riley Good Genes All-in-One Lactic Acid Treatment, $, available at Amazon
27% off Aqua Optima Filter Jug
“Far from the most glamorous of purchases, I’ve been eyeing up a filter jug for some time now. Namely, because the water in London is not great and this one, from Aqua Optima, has a solid 4.6 out of 5-star rating and over 750 ratings.” — Esther Newman, Affiliate Writer
Aqua Optima Liscia Filter Jug, $, available at Amazon
60% off Amazon Echo Dot
“A voice-controlled speaker for only £20? This is an ‘add to cart immediately’ deal!” — Venus Wong, Affiliate Writer
Amazon Echo Dot (4th Generation), $, available at Amazon
10% off Laneige
“I’ve raved about this lip treatment on several occasions and since it’s a bit of an investment purchase, I will absolutely be scooping up a backup or two while it’s at a discount.” — Kate Spencer, Affiliate Strategist
Laneige Lip Sleeping Mask Berry 20ml, $, available at Amazon
20% off NA Foot Spa
“As soon as it starts getting chilly, I find it impossible to keep my feet warm. It’s a big headache of mine since poor circulation really affects my cosiness and overall mood. I’ve tried hot water bottles and fuzzy slippers but haven’t been too pleased with the results. A foot spa massager with hot water will hopefully tackle this problem. This NA one has 16 detachable massage rollers, a vibrating mode and bubbling functionalities. I sure can’t wait to take my spa nights at home to the next level.” — Venus Wong, Affiliate Writer
n+a Foot Spa Bath Massager With Heat, Bubble & Vibration, $, available at Amazon
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