But with so much to choose from (so, SO much), it’s easy to get overwhelmed and panic buy. Especially when ASOS announces one of their mega offers, like their current summer sale: up to 70%-off (a must for one of the most expensive times of year, aka festival, holiday and wedding season).
This is where we step in — we’ve done all the scrolling and trawling through deals for you, picking out the 20 pieces we think are really worth your attention; from wedding guest dresses and fun festival fashion, to heat wave-appropriate workwear and easy linen separates.
Read on for our selection of the best of the ASOS summer sale…
All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission.
ASOS DESIGN Curve Cupro Clean Halter Maxi Sundress in Bright Abstract Print, £40 £26
‘Tis the season for statement prints and dresses that look like they could’ve been worn by a Hollywood starlet in the ‘70s. All you need to complete the image are some oversized, square-rimmed sunnies, lots of layered gold jewellery and an equally classic cocktail (a Piña colada perhaps?).
ASOS DESIGN Curve Cupro Clean Halter Maxi Sundress in Abstract Print, $, available at ASOS
ASOS DESIGN Amy Crinkle Plunge Swimsuit in Teal, £28 £19.60
If you’ve spotted these stretchy, crinkle-material swimsuits everywhere on your social feeds, you’re not alone. They can also double up as a bodysuit or top on a really hot day when you can’t be bothered to wear ‘real’ clothes.
ASOS DESIGN Amy Crinkle Plunge Swimsuit in Teal, $, available at ASOS
Adidas Originals Gazelle Indoor Trainers in Soft Pink, £95 £75
Colourful trainers are a summer staple, especially when boots are too heavy duty for the rising temperatures, but you need a little more coverage for your toes (think: crowded dance floors and festivals, post-work sunset walks, running errands and jumping on-and-off public transport). This soft peach shade will look great with all your summer whites too.
Adidas Originals Gazelle Indoor Trainers in Soft Pink, $, available at ASOS
ASOS EDITION Curve Broderie Wide Sleeve Plunge Midi Dress in Red, £150 £120
Tomato girl summer but make it fashion.
ASOS Edition Curve Broderie Wide Sleeve Plunge Midi Dress in Red, $, available at ASOS
ASOS DESIGN Curve Wide Leg Dad Trouser with Linen in Black, £28 £24
Simple but oh so essential, you’ll be wearing these wide-leg linen trousers all summer long.
ASOS DESIGN Curve Wide Leg Dad Trouser with Linen in Black, $, available at ASOS
Free People Denim Knee Length Board Shorts in Light Blue Wash, £118 £94.40
Knee-length, denim board shorts are the gift that just keep giving; they’ll see you through the entire summer, whatever the weather. When hot, pair with a simple white tank top and sandals. When the rain rolls in, swap in a slouchy jumper and biker boots.
Free People Denim Knee Length Board Shorts in Light Blue Wash, $, available at ASOS
Reclaimed Vintage Limited Edition Crochet Floral Knitted Dress, £59.99 £38.99
Let’s hear it for crochet that will see you to the beach, to a festival, to a party and yes, if you’re feeling daring, even to work (just layer a camisole underneath, colour clash with a bold blazer and add your favourite colourful trainers).
Reclaimed Vintage Limited Edition Crochet Floral Knitted Dress, $, available at ASOS
Azalea Wang Perimeter Embellished Western Boot in Silver, £115 £63.25
Need a last minute Era’s Tour outfit for August? These embellished cowboy boots are so reputation coded.
Azalea Wang Perimeter Embellished Western Boot in Silver, $, available at ASOS
ASOS DESIGN Curve Exclusive Bandeau Double Layer Maxi Dress with High Low Hem in Bright Blue, £55 £27.50
Party in the front, all the drama in the back — we love a high-low hem for dancing the night away.
ASOS DESIGN Curve Exclusive Bandeau Double Layer Maxi Dress, $, available at ASOS
Barbour International Varona Showerproof Parka in Black, £229 £172
It may be the summer but this is the UK, which means we have to be prepared for a shower (or two, or three… or even a deluge, as we’ve been experiencing this year).
Barbour International Varona Showerproof Parka in Black, $, available at ASOS
Mango Stripe Linen Mix Waistcoat and Trousers Co-ord Set in White, £86 £60.20
Summer workwear can be tricky to navigate. A linen-blend trouser suit is your savviest bet — it’s light enough for the sweltering commute in, but also keeps covered for the arctic-level office air con.
Mango Stripe Linen Mix Waistcoat and Trousers Co-ord Set, $, available at ASOS
ASOS DESIGN Curve Maya Bikini in Navy, £32 £28
If there’s one thing that ASOS knows how to do, it’s cut a super-flattering bikini.
ASOS DESIGN Curve Maya Bikini in Navy, $, available at ASOS
Abercrombie & Fitch Co-ord Blue Tile Print Maxi Set, £110 £92
Just because we can’t afford a luxury Italian summer jaunt à la White Lotus (minus the murder of course), it doesn’t mean we can’t dress like it.
Abercrombie & Fitch Co-ord Blue Tile Print Maxi Set, $, available at ASOS
Hunter Balmoral Hybrid Tall Wellies in Black, £225 £157.50
Every festival lover worth their weight in paper cups of cider needs a pair of good quality wellies in their arsenal. For those of us still obsessed with those pictures of Kate Moss at Glastonbury circa 2005, none other than Hunter will do.
Hunter Balmoral Hybrid Tall Wellies in Black, $, available at ASOS
ASOS DESIGN Curve Puff Sleeve Textured Smock Blouse in Gingham, £24 £14.50
Gingham is a perennial classic. Worried about looking like a walking-talking picnic blanket? Simply break up the pattern with block colours or mix-and-match your textures (for example, a leather jacket to toughen up this sweet-as-pie top).
ASOS DESIGN Curve Puff Sleeve Textured Smock Blouse in Gingham, $, available at ASOS
ASOS DESIGN Stud Earrings With Bow Design Gold Tone, £8 £6
Bow girlies, get yourself to ASOS — there are so many ribbon-inspired jewellery designs on sale right now.
ASOS DESIGN Stud Earrings With Bow Design Gold Tone, $, available at ASOS
ONLY Curve Linen Blend Wrap Mini Dress in Royal Blue, £32 £18
This piece is basically two dresses in one — perfect for limited holiday packing.
Only Curve Linen Blend Wrap Mini Dress in Royal Blue, $, available at ASOS
Topshop Timi Woven Straw Tote Bag in Black, £38 £26.60
We all need that one do-it-all, carry-it-all Mary Poppins kind of bag — especially in the summer, with all the beach days and park picnics planned.
Topshop Timi Woven Straw Tote Bag in Black, $, available at ASOS
ASOS DESIGN Curve Voile Picnic Midi Sundress in Green, £32 £12.80
For all your woodland fairy frolicking in the sun needs.
ASOS DESIGN Curve Voile Picnic Midi Sundress in Green, $, available at ASOS
Versace Oval Sunglasses in Black, £224 £134.40
The ASOS sale is the perfect opportunity to make big savings on luxury designer pieces, like these Versace shades in a classic rounded cat eye shape.
Versace Oval Sunglasses in Black, $, available at ASOS
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