Linking its brand to stirring moments during the upcoming Olympic and Paralympic Games in Paris, Louis Vuitton has created bespoke trunks to house the torches — and the medals that will be bestowed on winning athletes this summer.

The first trunk will come into public view on May 8, when the Olympic torch begins its journey from Marseille in the south of France to Paris, its ultimate destination from July 14.

In August, the Paralympic torch will embark from Stoke Mandeville, U.K. — site of the first competition for wheelchair athletes in 1948. The two flames are to pass through the hands of more than 11,000 torchbearers.

“We are honored and extremely proud to be part of the Paris 2024 Olympic Games with the mission of packing and presenting the defining symbols of Olympism and Paralympism,” said Pietro Beccari, chairman and chief executive officer of Louis Vuitton.

The French luxury powerhouse has its roots in packing and travel goods stretching back more than 170 years, especially “trunks that embody excellence, creativity and audacity, values we share with the world’s greatest sporting events,” he said. “Once again, victory travels in Louis Vuitton.”

The trunks are to be officially unveiled Wednesday night at Vuitton’s historic workshops and

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