August is often defined by news of record-breaking heatwaves but this year it’s all about the record-breaking athletes taking over the Paris Olympics. Alongside the slew of career-defining sporting moments that have dominated headlines, there have been plenty of winning looks that we just couldn’t take our eyes off.
From Suni Lee’s braided bun to Jordan Chiles’ white graphic eyeliner, the Team USA gymnastics squad killed both their routines and their beauty looks. The most viral makeup moment was gold medallist Simone Biles touching up her face with her Fenty Invisimatte Instant Setting & Blotting Powder and a £4 NYX lip liner. If nail art is more your bag, look no further than track star Sha’Carri Richardson, who continued her love affair with long acrylics, displaying red, white and silver-jewelled nails at the opening ceremony.
There has been plenty of Olympic fan fashion to take note of, too. Kendall Jenner made waves as she arrived in Paris in a full ‘80s dad fit complete with a Ralph Lauren Team USA racing jacket, blue jeans and loafers from The Row. Serena Williams kept things sporty and chic as she headed to the gymnastics event in a black knitted mini dress with cobalt blue Nike trainers while Lady Gaga brought her signature style to the city in sky-high patent stiletto boots paired with black leggings and a Team USA zip-up.
If you’re ready for a fresh batch of gold medal-worthy fashion and beauty news, there are plenty of releases heading your way this month. To discover all the fashion and beauty launches available this August, click through the slideshow ahead.
OUAI St Barts Hair Oil
Celebrity stylist Jen Atkin’s hair care brand quickly made a name for itself with its destination-themed fragrances. Adding to the existing island-inspired product line, the St Barts hair oil is all about smoothing frizz and adding high-shine gloss to slicked back updos or tumbling waves. Acting as a heat protectant up to 232°C, the oil combines African galanga, ama and Asian borage oils for nourishment and softness. Plus, the beach-inspired oil (which contains notes of dragon fruit, orange blossom and musk) contains a UV filter, meaning it will protect your colour even in high sun.
Ouai St Barts Hair Oil, $, available at Boots
Adidas Originals x Sporty & Rich Capsule Collection
Since their first collaboration, Adidas and Sporty & Rich have created consistent sell-out drops. Combining Adidas’ classic three stripes with Sporty & Rich’s elevated silhouettes, the collections have become a staple for celebs and internet It Girls alike. This time, the collection focuses on the tri-colourway of the US, French and UK flags, featuring the Handball Spezial TJ and Samba trainers in new red, white and blue designs. As for the clothes, the collab dives into nostalgia with long-sleeve football shirts, track shorts and quarter zips on offer. There’s also a selection of classic sports tees and tapered joggers for the ultimate athlete-off-duty look.
Adidas x Sporty & Rich Adidas Track Short, $, available at Sporty & Rich
Victoria Beckham Posh Balm
If you like a more subtle wash of colour in summer, look no further than Victoria Beckham’s latest lip venture: Posh Balm. Unlike a traditional lipstick, the balm is all about subtle, buildable coverage with murumuru seed butter and cucumber seed oil adding nourishing skincare effects to the formula. Available in four shades (the blackberry hue of Cassis is our personal favourite), the product is all about achieving a high-shine payoff with a comfortable and hydrating feel.
Victoria Beckham Beauty Posh Balm, $, available at Victoria Beckham Beauty
Marimekko Launches Denim
Hot on the heels of its recent collaboration with Uniqlo, Marimekko is back with a new category: denim. Incorporating the brand’s signature floral designs, the Maridenim collection combines classic jean shapes with bold patterns. The stand-out piece has to be the denim-on-denim set, featuring the brand’s famous Unikko flower printed across barrel jeans and a matching collared shirt. If you are looking for something more classic, the collection also has wide-leg, high-waisted jeans in dark washes and straight-leg jeans in light denim.
Marimekko Maridenim Barrel Unikko, $, available at Marimekko
Glossier Boy Brow Arch
If you’ve noticed a sway towards slimmer brows in the last few months, you’re not alone. From Gabbriette to Bella Hadid, the lean towards a ‘90s brow is in full effect, meaning a precise brow pencil is exactly what we need to avoid a tweezing disaster. Made with a custom tip, Glossier’s new brow product is ideal for shaping and sculpting brows; one side has a sharp edge for micro hair strokes and the other has a flat edge for those who prefer a bigger and fluffier brow. Featuring an all-important pencil sharpener in the lid, the pencil is designed to stay sharp while offering a soft and smooth texture that won’t tug at hairs. Available in nine shades, the product is about to be our new go-to for eyebrow experimenting.
Glossier Boy Brow Arch, $, available at Glossier
Irina Shayk x H&M Move
Timed perfectly with the arrival of the Olympics in Paris, H&M is bringing activewear to the masses inspired by the sporty stylings seen in the French capital. Fronted by supermodel Irina Shayk, the collection features buttery leggings, capri pants and bike short styles. For those wanting to brighten up their gym day wardrobe, the drop also includes fire engine-red DryMove™ (fabric that helps to keep moisture away from skin while you work out) crop tops, vests and sports bras. If you want to add some sparkle to your sport look, why not try the diamante wrist weights?
H&M SoftMove™ Sports cycling shorts, $, available at H&M
Le Labo Coriandre 39
Le Labo is known as an exclusive brand and its city exclusive collection is the epitome of that bougieness. Releasing fragrances exclusively in the cities they are named after, this year the perfumer has launched Coriandre 39, inspired by the vibrancy of Mexico City. Lucky for us, one month a year the brand allows the fragrance to be shopped globally, meaning we can now get our hands on the scent. Created using notes of zesty lime and fragrant coriander (sorry to those who have the soap gene), the perfume is herby, fresh and floral with a musky dry down scent. Perfect for an evening spent sipping spicy margaritas in the sun.
Le Labo Coriandre 39 Eau De Parfum, $, available at Le Labo
Chlöe Bailey x YITTY’s Nearly Naked Collection
There are many universal experiences with clothes but one of them has to be ordering a new outfit and realising you don’t have the right underwear for it. Thankfully, the shapewear game has improved massively in the last few years. Lizzo has made waves in the industry with her size-inclusive line, YITTY, since 2022. This August, the performer Chlöe Bailey is teaming up with the brand for its new Nearly Naked collection. While you can still find seamless shorts and bodysuits in a range of neutral colourways, the new extension is all about adding boldness, with cherry-coloured sculpting dresses, periwinkle high-waisted briefs and hot pink bralettes.
Yitty Nearly Naked Shapewear Plunge Bra, $, available at Yitty
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