Marking 20 years since the first designer collaboration — with Karl Lagerfeld in 2004 — the unusual strategy has broken boundaries through the years, and resulted in projects with Alexander Wang, Diane von Furstenberg, Stella McCartney and more. This is H&M’s second collaboration with an Indian designer, following Sabyasachi Mukherjee in 2021. Like Sabyasachi, Anamika Khanna is based out of Kolkata.
She launched her brand in 1998, and is known as one of the top designers in the country. The project comes as H&M closes in on a decade in India, after launching there in 2015. Today, H&M operates about 62 stores in the country in Tier 2 and Tier 3 cities.
Ann-Sofie Jahansson and Anamika Khanna.
The Anamika Khanna collaboration will launch Sept. 5 in select countries, including in 20 stores in India, as well as the U.K., South Africa, Malaysia, Singapore and Vietnam, with an aim to bring Indian design into those markets.
While Khanna is often associated with high glamour wedding-wear, her H&M collection brings glamour, but “reimagining it with comfort, and a fresh look at traditional cuts such as kurta pajamas, caftans and lungi
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