This weekend — and only this weekend — 100,000 flowers are in bloom on New York’s Roosevelt Island.

Artist Cj Hendry and Clé de Peau Beauté have unveiled “Flower Market,” their immersive installation of plush flowers, at the Franklin D. Roosevelt Four Freedoms State Park. Visitors are invited to “pick” a flower from the exhibition to take with them; additional flowers, along with floral-themed merchandise, can be purchased.

The beauty brand and artist hosted a VIP preview of the installation on Thursday night ahead of its public opening. Hendry, who’s been working on the collaboration for the past two years, described the exhibition’s official debut as “magical.”

“Seeing the crowd walk into the installation and their initial reaction was priceless,” said the Australia-based artist, whose photorealistic drawings found a large audience initially through Instagram. “What surprised me most was how much people wanted to interact with the flowers — there was this instinctual desire to touch, hold and explore them. It was exactly the playful, immersive vibe I hoped for. Watching people reconnect with that childlike sense of wonder felt incredibly rewarding.”

Martha Stewart

Jordan Roth

The installation features 20 different types of flowers, inspired by the botanical ingredients incorporated in Clé de Peau

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