“Spain, dimension-wise, isn’t the biggest country in the world, but I feel in terms of art and culture, it’s one of the richest ones. It has such a heritage from all the artists, history, architecture — there’s so, so much. All of that was my motivation to start my brand,” she said. Since the inception of her label in 2016, Alonso Rojas’ love of her culture and heritage has been influential and infectious; each design imbued with the thoughtfulness, curiosity and creativity she’s been engrained with since a young age.
While her heritage has richly influenced her New York-based luxury women’s brand, she said those influences are very innate to her, as she is a fourth generation hand-knitter who combines traditional and modern techniques to craft each collection.
“When I was younger, I remember having yarn on my fingers or a crochet hook and needles, and making things from zero. To me, the heritage that I have from Spain is all the craftsmanship, which to me, is the ultimate luxury. You’re not just working, you’re really making something that is meant to last.
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