Dant set the bar high when she founded Marfa Stance, a brand known for its colorful, reversible coats and detachable collars, hoods, linings and vests, all made of materials sourced from leftover luxury fabrics.
She also wanted to unlock customers’ creativity and urge them to create their own looks by buttoning different colored, textured bits onto Marfa’s quilted jackets, which are meant to be seasonless and last for years.
“The reason I went with buttons, rather than snaps or zips, is that you learn to create,” says Dant, a new mother, in an interview from her London studio, where her baby is cooing in the background.
“It takes time to button, you have to think about it, slow down and use your hands. It’s more artisanal — and quite analogue,” she adds.
Since she launched the brand in 2019 there have been furry fuchsia collars, an aviator style with a single snazzy stripe underneath and shearling ones with Zsa Zsa Gabor flair.
Dant has also reworked leftover cashmere, wool and shearling into
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