Rolex has unveiled its latest timepieces ahead of the 2025 Watches and Wonders in Geneva, with the all-new Oyster Perpetual Land-Dweller taking center stage. This marks the first entirely new model from Rolex since the Sea-Dweller in 2012. The Land-Dweller introduces a fresh design concept with an integrated Flat Jubilee bracelet and a thinner case powered by the innovative Calibre 7135 movement.

The Watches and Wonders event will run from Tuesday to Monday at Geneva’s Palexpo Exhibition Centre. The event gathers more than 60 brands showcasing their latest innovations. The first four days are reserved for industry professionals, while public access begins on Saturday.

The new Rolex collection is now available through authorized retailers worldwide. Here, WWD takes a closer look at the luxury brand’s 2025 releases.

Oyster Land-Dweller 40

Oyster Land-Dweller 40

The Oyster Perpetual Land-Dweller combines innovative technology with refined aesthetics and is available in two sizes: 36mm and 40mm. It features a newly designed Flat Jubilee bracelet that integrates seamlessly with the Oyster case.

The Land-Dweller is powered by the cutting-edge Calibre 7135 movement, which operates at 5 Hz for enhanced precision and offers a power reserve of approximately 66 hours. Key innovations include the Dynapulse escapement, a highly energy-efficient mechanism made

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