Jeffree Star, one of the world’s biggest beauty influencers, has responded to the backlash he’s faced for his upcoming “Cremated” makeup collection.
The beauty vlogger and brand founder posted a 20-minute video on his YouTube channel Wednesday talking about his namesake beauty brand’s upcoming eye shadow palette, called the Cremated Palette, which has been met with criticism over its insensitive theme amid the coronavirus crisis.
“Nothing ever comes from a bad place, so if you were thinking that, absolutely not,” he said in the video while sporting a gothic-themed makeup look created from the palette. “My brand, I created this to make people smile. I created a brand for all the weirdos and the people that didn’t really feel like they fit in, so in no way was this created to be offensive ever.”

View this post on Instagram

The inside of the #CREMATED palette 🖤 24 shades. Retail: $58 🕊 The entire collection will be launching MAY 22ND @ 10AM PST / 1PM EST ⚱️ #jeffreestarcosmetics #crematedpalette
A post shared by Jeffree Star Cosmetics (@jeffreestarcosmetics) on May 17, 2020 at 9:26am PDT

Star states that the palette has been in the works for over a year and that his