Just when we thought we might lose TikTok forever, Instagram rolled out a short-form video competitor that’s already changing the way we use the app. With Reels, users can edit snappy, 15-second clips using filters and audio tracks, then share them with users that might not already be following them. With more creativity and discovery available than ever before, influencers are already jumping at the opportunity to share videos — and, according to Instagram, makeup transformations are leading the pack.

But we won’t leave you to find the breakout stars of the Reels beauty community. From pink hair makeovers to graphic eyes, we’re sharing some of our favourite videos and accounts to follow for the best (and shortest) tips and tricks. You’d be surprised at what these beauty enthusiasts can fit into a few seconds. Check them all out, ahead.

Elise

If these glow-in-the-dark eyelid stars don’t convince you to follow this makeup artist, then we don’t know what will. Pretty soon, you’ll be setting up post notifications so you don’t miss a single out-of-this-world look.

AbbieCurls

This influencer drops a steady stream of tips and tricks for naturalistas — like this 15-second headwrap tutorial — but don’t sleep on the on-trend manicures, either.

Richard

This French influencer’s makeup makeovers are downright mesmerising. Don’t be surprised when you start lip syncing the next time you dust on some eyeshadow.

Chris Appleton

Don’t think it’s possible to fit an entire dye job into 15 seconds? Leave it to celebrity hairstylist Chris Appleton — the guru behind Kim Kardashian West’s hair — to show us that even the most elaborate looks can get their few seconds of fame.

Iris Beilin

Makeup should be fun, and Iris Beilin’s beauty Reels are a great reminder of that. On top of stunning beauty tutorials, tune in for a dose of comedy from the Panamanian makeup artist and influencer.

Justine Marjan

Between the expert editing and beautiful styling, celebrity hairstylist Justine Marjan‘s Reels are hair dreams. Case in point: these magically appearing barrettes.

Rose Siard

Rose Siard’s Reels catalogue is already stacked with tutorials — so you can practice your cat-eye game the next time you’re bored at home.

Ahliyah Michelle

Come for the vibrant, old-school graphics, stay for the catchy music selections, gorgeous beauty looks, and expert product picks.

Charlotte Barker

Charlotte Barker has garnered more than 1 million likes on TikTok with her captivating eye tutorials. Now, she’s bringing Reels the same quality content, including this white floral design.

Aalia

You’ll be hitting save on this London-based makeup artist’s straight-forward, yet beat-to-the-gods transformations.

Ellie Addis

When it comes to creativity, the limit does not exist for makeup pro Ellie Addis. From takes on Euphoria to The Powerpuff Girls, there’s endless artistry available 24/7.

Patrick Starrr

If you crave beauty drama — but only when it comes to makeup — you’ll find it on influencer and now-brand founder Patrick Starrr‘s page. His Reels feature satisfying beauty transformations and feel-good commentary that can’t help but put a smile on your face.

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