
For a long time, the shag haircut — a heavily layered cut inspired by the ’70s — has been a style reserved for cool models and rock ‘n’ rollers who can totally pull off bouncy curls, a fringe swinging into their eyelashes, and snakeskin trousers. It’s a look you admire in magazines and on Instagram, but can’t quite envision on yourself.
That is until now, because the biggest haircut trend of 2020 is a modern take on the shag cut. It infuses soft layers, long fringe, lots of body, and just happens to be super flattering on everyone who tries it, including our own Junior Fashion Editor, Georgia Murray who was inspired to get the cut.
Sal Salcedo, a stylist at LA.’s Nova Arts Salon, tells us the shag style is having a moment because the cut is customisable — able to be styled on hair of every length and texture. “Your stylist should mind your natural texture when cutting your hair in a shag,” Salcedo tells us. “A fringe bang with soft framing around the face gives the shaggy kind of look — then you can play with how long you keep your textural layers and your ends.”
Ahead, we’ve rounded up the best shag haircuts from the trendiest salons — all broken down by hair length. So while we may not be able to help you find the perfect vintage snakeskin, infusing some shag into your next haircut will definitely up your cool factor when salons re-open.
A long cut becomes a lot edgier when you add a straight-across fringe. “It’s a great take for those who love long hair, because you still get cool texture around the face, while preserving the length,” explains Shaylee Blatz, stylist at L.A.’s Nine Zero One Salon. “A fringe ties the whole look together, giving a modern ’70s vibe. The cut combines the softness of Brigitte Bardot’s iconic long, layers, and the movement of Farrah Fawcett epic shag.”
If your hair falls around your shoulders, you can try a shaggy lob with a fringe to add an infusion of texture around the face. Celebrity stylist Jillian Halouska says the trend is popular because of its versatility — meaning it’s workable on every hair texture. “The mid-length shag cut lends itself to a variety of styles,” she explains. “The defining element is the texture, which infuses more layers and softness than the blunt cut that was everywhere last year.”
“I’m loving a short, shaggy cut with bangs right now,” says celebrity stylist Jen Atkin. “The look is all about movement and texture, especially towards the ends and in the fringe. And with styling, less is more — spritzing some salt spray, like Ouai Wave Spray, and letting it do its thing is best.”
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