From Nike’s first dedicated maternity collection and Rixo’s first recycled offering to new sustainable label Aligne, here’s what’s getting us excited this month.
Our favourite London brand Rixo just gave us one more reason to love it. Launching this week and priced from £125 to £225, Rixo Recycle is made from recycled, waste and offcut materials salvaged from the cutting room floor of a factory in India and is the brand’s first foray into circular collections. Each of the 10 pieces – comprising blouses and dresses – is unique by its very nature but all the Rixo trademarks are there: puffed sleeves, tea silhouettes, XXL collars and brilliant prints.
Rixo Recycle, from £125, is available here.
New Sustainable Brand Aligne Launches
Fans of Frankie Shop, & Other Stories and Arket, rejoice! New kid on the block Aligne is launching on 17th September and hits the sweet spot of its contemporaries in both price and aesthetics. The difference is that Aligne is a sustainable label and will fast become your new favourite go-to for wear-anywhere floral midis, slick puffer jackets and stomping boots. Founder Dalbir Bains has been challenging the myth of sustainability’s high prices, working with suppliers over the past few years to ensure Aligne’s carbon footprints are lower. Everything is transported by road from no further than Europe, denim is produced with 65% less water, and pieces are made from 100% organic cotton, Lenzing™ Ecovero™ viscose and recycled finishes. With prices ranging from around £30 to £180, we’re excited to see where this new label goes.
Aligne launches here today.
Hallelujah! Sportswear giant Nike has just launched its first dedicated maternity collection to support women at every stage of pregnancy and beyond – and about time too. By taking data from 150,000 comparison scans of non-pregnant and pregnant women, plus feedback from 30 female athletes who were pregnant or postpartum, Nike has designed the collection to ensure the form, fit and function is there to serve mothers of all kinds. Beginning with a four-piece essentials capsule including a Swoosh bra, tank top, leggings and pullover, it takes into consideration breastfeeding and a changing body, making exercise that bit more inclusive.
Nike (M), from £31.95, is available here this week.
Secondhand Stans are in for a treat this month: minimalist haven COS has launched a resell site, a new digital hub that provides a platform to buy and sell preloved COS clothes and accessories. For anyone who missed out on sellout pieces from seasons past and those looking to pass their no-longer-worn items on to loving homes, this is a great step in the right direction for brands tapping into the booming resell and secondhand markets. Long live circularity!
COS Resell has launched here.
Thanks to its Wallabee style, heritage shoemaker Clarks has enjoyed a renaissance in recent years. The true star of its AW20 campaign, though, is the desert boot. Starring musician Kindness, songwriter Miink and photographer Charlotte Patmore, the campaign celebrates the silhouette’s 70th birthday, having been designed by Nathan Clark back in 1950. The genderless, cross-generational favourite, coming in styles ranging from blue suede to black leather, is a timeless classic. When better to champion it than now, as we move away from flash-in-the-pan trends and invest instead in pieces that go the distance?
Clarks Desert Boots, from £110, available here.
All-American heritage label Tommy Hilfiger has made impressive strides with its sustainability and inclusivity commitments over the past few years and its latest initiative, Make It Possible, goes one step further. Driven by its aim to “waste nothing and welcome all”, the brand has set 24 targets to hit by 2030. The first is to make all products fully circular, the second is to operate a ‘made for life’ expectation of all items, the third is to become a brand for every kind of Tommy fan – particularly exciting is its innovations for differently abled dressers – and the fourth is to create equal access to opportunity.
You can read more about Tommy’s Make It Possible initiative here.
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